It is the job of a digital marketer to assist in the promotion of businesses and services on the internet. As a digital marketer, you’ll be working with digital media to develop marketing campaigns. The majority of these efforts utilize a variety of digital platforms, such as email marketing, websites, social media, and live chat.
Working as a digital marketer can lead to a variety of career options, including working for a marketing firm, an organization’s marketing department, consulting, or freelancing. As part of this course, you will learn the basics of how to become a digital marketer as well as why you should do so.
What Does a Digital Marketing Manager Do?
There are a lot of obligations that come with being a digital marketing manager. They are primarily concerned with enhancing and expanding their company’s digital assets, as well as finding new ways to make revenue.
Brand recognition in the digital world is a primary responsibility of digital marketing managers, who create and implement marketing initiatives to promote a company or service. Other duties include directing website traffic, overseeing social media campaigns, and identifying and pursuing potential customers and business leads.
Common Steps to Become a Digital Marketer
As a (digital) marketing manager, you may be able to advance your career with a bachelor’s degree in marketing. Marketing, market research, sales, consumer behavior, communication tactics, and technology are among the topics included in these degrees. They may also discuss visual arts, art history, or photography.
It’s possible to become a marketing manager after working as a sales representative, public relations professional, or buyer and purchasing agent for a few years.
To become a digital marketer, you may want to consider pursuing a bachelor’s degree in digital marketing as well as a few specialized classes.
Take Steps to Build Your Digital Marketing Resume
Putting together a digital marketing portfolio might be particularly difficult for those in the field. Rather than merely displaying a final product, you’ll need to exhibit your teamwork, planning, and strategic thinking by showing your processes and outcomes.
Your position in the strategic plan’s development should be clearly stated if you can provide examples of your published work, such as newsletters, social media posts, or content marketing pieces. Do the writing? What about the layout? Ad-buying campaign coordination? If you want to get forward, you need to show that you can work as part of a team or even lead it. Sharing credit is crucial.
Explore Your Career Options
Now that you’ve learned what digital marketing managers do and how to become one, it may be time to take the next step in your professional development. In order to excel in this fast-paced and innovative sector, Maryville University’s online Bachelor of Science in Marketing program can help you acquire the necessary information and abilities. You can learn more about the curriculum and possible career paths by visiting the program’s website.
Digital Marketing Job Outlook
As of 2019, the BLS predicts that the group of jobs that include advertising, promotions, and marketing managers will grow by 6% over the next ten years, which is from 2019 to 2019. This growth is faster than the average for all jobs put together.
However, this growth and median wage varies by job, location, and industry, so it isn’t always the same. This is the wage where half the people in that job make more than that amount, and the other half make less.
The job outlook for search marketing strategists is good, according to O*NET OnLine. In 2019, they earned a median annual salary of $88,550, which is about the same as last year. A lot of people will be hired for marketing management jobs and the median annual salary in 2019 came in at $136,000. People who work in advertising and promotions earn an average of $136,850 a year as of September 2020.
