Companies need to put greater emphasis on a “mobile-first” approach because of the rapid rise of mobile in recent years. Mobile devices are the “go-to” primary device for most users in all industries for searches, shopping, and social networking.
B2C Marketing Campaigns: If your brand doesn’t have a strong mobile presence and an efficient mobile marketing strategy, it could easily lag behind in grabbing the attention of consumers and converting them into long-term, valuable customers.
There are a number of options for B2C firms to effectively attract new clients on their mobile devices. Make sure your mobile marketing strategy includes these elements to ensure that you’re delivering the appropriate message at the right moment.
1 Social Media Marketing
A mobile device is usually the primary device used to access social media platforms. Let’s take a look at Instagram, for example. The rapidly growing and extremely popular channel caters to people who wish to view aesthetically appealing material from their cellphones.
Instagram and other social media platforms make it simple to contact laser-targeted individuals on their mobile devices through social media marketing methods. You can choose from a variety of diverse demographics, encompassing everything from interests to professions to geographic regions.
This type of targeting option ensures that your business’s advertising money is spent only on the most relevant customers who are most likely to be attracted to your brand and make a purchase.
With social media’s explosive expansion over the previous decade, B2C firms must expand their advertising efforts to incorporate sites like Instagram.
2 Tailor Content for Mobile
When creating content for mobile devices, it’s critical to guarantee that your clients and consumers have the best possible experience. Anything that gets in the way can hurt your company’s success and credibility with your customers.
To begin with, making your messaging as succinct as possible is crucial to ensuring that users read it and gain value from it. Too much text can deter users from reading by creating the impression that the content is difficult to comprehend.
Because customers are reading on displays that are substantially smaller than desktops, getting the font just right on your mobile site is critical. Use a large, readable typeface that is simple to read without squinting. Consider using different font stylistic options such as bolds or italics to emphasize essential words that you want the user to notice.
Also, the speed with which your site loads is important—especially for people who are on the go, as they will not visit your site if it takes too long to load. Visuals are very useful for content-heavy sites to break up the material, and optimizing photos is one of the most effective ways to keep your site quickly when there is a lot on a single page. Using image optimization software to ensure that your picture file sizes are as tiny as feasible will aid in the resolution of site speed issues.
3 Send Emails that are Mobile-Friendly
One of the most efficient ways to engage and connect with a focused list of consumers who have already expressed interest in your business is through email marketing. When done right, sending customers a special promotion for an exclusive discount or a newsletter promoting your brand’s latest products can be an easy method to increase sales.
Consider email campaigns and how you might improve those messages for users as part of a successful mobile marketing strategy. It’s critical to have a responsive design template so that the email displays properly on all devices. The email template, as seen in the sample below, appears correctly on mobile, is easy to read on a small screen, and contains items that are optimized for touch screens.
Simply, users will not go over to your site if your email doesn’t load properly on mobile and buttons like “purchase now” are difficult to click. It’s critical to always optimize your campaigns for small devices and verify the operation of your email on your own smartphone device to keep mobile users interested and part of your conversion funnel.
4 Hyper-Targeted Ads
Aside from standard retargeting ads, marketing technology improvements have accelerated the growth of hyper-targeted ads. This type of advertising capability has become an enormously significant asset for B2Cs wanting to reach a user on mobile, thanks to tools like Mosaic, which allow you to serve a user in an exact location.
Hyper-targeting advertisements (for example, through Mosaic) allow you to zero in on a precise GPS point and show adverts to consumers as long as they are consuming content on their mobile phone in some way. Consider an e-commerce business: with this technology, you can quickly provide consumers walking through an aisle at a competitor’s storefront with a unique coupon or exclusive deal, urging them to make their purchase on your website instead. You can zero down on a certain trade show or event that people who suit your target audience are likely to attend and exclusively offer ad material there.
The ability to provide people with an ad practically while they shop or visit a storefront holds a multitude of potential depending on your audience and the types of establishments or venues they frequent.
5 Responsive Design
Any thorough mobile marketing plan must include a responsive design website. The purpose of most marketing channels is to pique people’s curiosity and direct them to your website. You may be giving customers an insufficient user experience if you direct them to a website that isn’t optimized for their mobile device.
The resilient design ensures that no matter what device a user accesses the page from, the screen will suit their screen perfectly. In other words, there is no need to zoom in or out to view images, field forms built for touch screens, buttons that are easy to click on, and text that is easily readable on a smaller screen than a desktop display.
Many B2C companies have online stores. However, if you’re trying to stimulate a sale on the internet, the customer’s purchase experience must be faultless. Any barrier to purchasing goods, whether it’s a difficult-to-read typeface or a broken button, can easily deter users from converting and completing a transaction.
Putting Together A Mobile Marketing Strategy
A robust mobile marketing strategy is required to properly engage users on mobile and assist your company to generate sales. While the elements listed above are unquestionably important in accomplishing your goals and converting mobile users, they are only a small part of the picture. To discover more about the mobile marketing methods outlined above, as well as what other mobile marketing strategies your company should employ, contact a leading digital agency in your area.
