Consumers of Nestlé products are scattered around the world, including Nigeria, which has a majority stake in Nestlé Nigeria. Its famous products in the country are Maggi, Milo, KitKat, Nescafe, Milkybar, Aero, Orion and Nestle Pure Life.
With the saturation of products in the Nigerian market, Nestlé admitted that its food and beverages will never be healthy to eat in accordance with international health standards.
In the internal company documents cited by the Financial Times, Nestlé stated that no matter how much you renew, most of the company’s products cannot be manufactured to meet international health standards. According to reports, 60% of the consumer food and beverages produced by Nestlé do not meet this requirement, which is Australia’s health star rating system.
The requirement is a five-star scale that demands a company’s product meet at least 3.5 stars to be considered healthy. Nestle claimed to have made improvements to score the asking scale, but it eventually fails.
In the internal memo, Nestle said:
“Some of our categories and products will never be ‘healthy’ no matter how much we renovate.”
It added that it is caught between meeting regulatory requirements and customer demand:
“We have made significant improvements to our products … [but] our portfolio still underperforms against external definitions of health in a landscape where regulatory pressure and consumer demands are skyrocketing.”