When you have a good email list, a good offer, and a highly rated email copywriter, it’s almost like printing money!
Today I want to share with you how you can create your own email list and teach you how to make money from it.
The great thing about having a list is that you can always make money, all you need is an offer that you can sell to your mailing list and then send it to them.
Honestly speaking if you take care of your ‘list’ it is remains yours forever.
If you have an email list you would keep making money. This is by far the best way to earn money online.
Right now I’m using any means possible to grow my list because I understand how important it is.
This definitive guide walks you through the process to get started with email marketing and helps you achieve business success.
But before jumping in, take a minute to think about your goals and what you really want to achieve with email list, as it depends on the types of campaigns you send, who you target, and who you are.
What is the content you include and how you measure success. If you can find an answer to the above points then you are good to go! Let’s briefly look into the steps to start an email marketing campaign.
Step 1: Set your email marketing goals (Plan)
The key to setting the right goals for your email marketing initiative is to align them with your company-wide marketing goals and KPIs. Are you aiming to get new signups for your product? New Leads for Your Sales Team? More attendees for your event?
Planning out what you want to achieve with email before you start sending makes it much easier to identify what to send and who to send, and helps you stay focused.
Step 2: Build your email marketing list (Design)
Now that you have established your goals and what you want to achieve with email marketing, it is time to build your email list so that you can start sending campaigns with those goals.
There are many different ways you can build your email list, but the right approach for each campaign really depends on the goals you have set.
Import a list of known contacts
If you are planning to use email to keep in touch with existing customers, your email list can be massively built by importing the details of your existing customers into your chosen email marketing tool.
Create a new list from the beginning
If you’re planning on using email to communicate with an audience whose email address you don’t have yet, you’ll need to start capturing email addresses and building your list from scratch.
Luckily for you, there is a 2-part formula for building your email list, followed by many of the most successful email marketers.
While this is a slight simplification, it is also just logic.
Regardless of how many subscribe opportunities you provide a visitor, it is unlikely that they will act without a valuable incentive. And no matter how good your incentives are, you still need to make it easy for people to subscribe if you want to get people on your list.
Step 3: Select the email campaign you want to send
There are many different types of email campaigns marketers you can send to customers, and the type you choose really depends on the goals you have established.
Campaign Monitor customer regularly sends out a great newsletter to its network of freelance photographers.
As you can see, the campaign is sent out monthly and contains content around one particular topic: photography tips and stories.
If your goal is to keep in touch with a list of people you already know (ie existing customers), a newsletter is an ideal type of campaign to send. This will put your business and your products at the top and drive people back to your website.
Step 4: Create your first email marketing campaign (Create)
Now that you’ve decided on your goals, created a bit of an audience, and it’s time to choose the type of campaign you’re going to send.
Use images and visuals to drive engagement.
Ideally, you want to avoid walls or blocks of text. That’s because the visuals – both video and pictures – are more engaging.
They are also more memorable and help make the content stand out.
Make sure your campaign is relevant to every customer.
Even in the early stages of growing your email list, it’s a good idea to categorize customers into different list segments.
List sections make it easy to choose which type of content to send to which customer. You improve response rates when you can personalize content and make it more relevant to a certain group.
Step 5: Measure your campaign results
With your first email out the door and your customers opening and clicking through, you’ll be able to start tracking the success of your campaign.
To know if it will truly works, but believe me it will surely work like magic.
