Knowledge is power when it comes to digital marketing. As a result, there are a plethora of marketing certifications available.
Marketers that have worked in the business understand how to create a sponsored social media plan, which keywords to target, and how to create compelling content that converts.
These guys must appear superhuman to the rest of the world! But I know what they’re up to. The truth is that these marketers aren’t particularly gifted or fortunate. Years of trial and error have led to the success of most great marketers.
However, it’s possible that you don’t have that many years. Perhaps you’d want to see results right now.
Perhaps you’re having trouble demonstrating your marketing expertise to clients and companies. After all, standing out in such a crowded industry as digital marketing can be difficult.
This is where marketing credentials come into play.
It’s nearly impossible to locate the best online marketing school that works for you, with thousands of courses and certificates all claiming the same benefits. That’s why we’ve compiled a list of the best digital marketing courses and certification programs that achieve results. There is a school to help you become a social media manager, a Google AdWords specialist, a marketing automation expert, or just online marketing certified professional.
Here’s our list of the best Marketing Certifications that will sharpen your skills:
1 Google Ads Marketing Certifications
Google Ads and Google Analytics are the two halves of the same coin. You’re less likely to make marketing mistakes if you’re conversant with Google tools.
The Google Ads certification can make or break your marketing plan, so learning it is essential if you’re just getting started.
Even if you’ve already managed a few campaigns, the five or so hours it takes to obtain this certification is well worth it.
The lesson clarifies some of the more difficult Google Ads issues. This is the course for you if you don’t understand the value proposition of digital advertising, how to construct a campaign from the ground up, or how to measure KPIs.
2 OMCP Digital Marketing Certification
It’s understandable if you’ve never heard of the Online Marketing Certified Professional (OMCP) certification. It’s a really complex certification that isn’t appropriate for somebody who is totally new to the realm of digital marketing.
You must exhibit your digital marketing expertise in order to acquire an OMCP Digital Marketing certification.
While there are no formal requirements for taking the OMCP tests, there are a few requirements that must be met in order to be certified. You’re going to require a lot of experience right away.
So, what are you going to learn? You’ll begin by understanding the fundamentals of content marketing, including how to improve your conversion rate and how to use email marketing effectively. The classes then go on to mobile marketing and paid search.
The course concludes with a detailed examination of SEO, social media marketing, and digital analysis in general.
The training may be tough, but with a potential increase in earnings of up to 26%, it’s no surprise that it’s in high demand.
3 Certification in HubSpot Content Marketing
Completing this program should be at the top of your to-do list if you’re serious about honing your content marketing skills.
The HubSpot Content Marketing Certification consists of 12 courses that will educate you on how to develop a solid content marketing foundation before teaching you how to produce an outstanding content catalog.
What sets HubSpot apart is that it teaches you how to appreciate storytelling and how to correctly construct a content creation strategy. They go over everything from developing a guest blogging strategy to promoting your material.
4 Facebook BluePrint Marketing Certification
For digital advertisers, Facebook’s vast reach is alluring. But the truth is that most people have no idea how a Facebook marketing campaign works. Most digital marketers apply the same strategies to Google Ads and call it a day. However, Facebook is its own world, and knowing the lay of the land is critical if you want to drive traffic and conversions.
The Facebook Certified Planning Professional and the Facebook Certified Buying Professional are two distinct certificates offered by Facebook.
You must demonstrate that you understand how to plan successful campaigns, target the proper audiences for maximum impact, and maximize your reach before you can become a Facebook Certified Planning Professional.
You must learn to manage Pages, understand Facebook Pixel, and create attractive Facebook Ads if you want to become a Facebook Certified Buying Professional.
5 Social Marketing Certification Course
Social media is a tremendous tool, but it’s also a crowded market. This means that employers seek employees who are dedicated to lifelong learning and staying ahead of the curve.
Why not learn from the best? Hootsuite is the most popular social media management platform among marketers. Hootsuite offers social media marketing certification training online for people of all skill levels. You can go from the beginner course to certification in advanced social media strategy.
The Social Marketing Certification assesses your understanding of essential social media marketing principles and proves your prowess as a social media marketing master. Hootsuite strongly advises customers to take the free social media training course before taking the 60-question online exam to get the credential.
6 Inbound Marketing Course
Inbound and Inbound marketing are two of HubSpot’s Inbound certifications. These two free courses have two different ultimate goals, despite their similarities.
The principles of the inbound methodology are taught in the Inbound certification. You’ll learn how to apply Inbound marketing to your business, from the flywheel to the customer’s journey and buyer personas. Setting business goals, building a corporate purpose, and developing buyer personas for your organization are among the topics covered in the courses.
INBOUND MARKETING
The inbound marketing certifications focus on specific applications of inbound marketing approaches, such as developing a long-term content strategy, writing blog entries, and defining subject clusters and pillar pages. The HubSpot marketing software certification will provide you with the skills you’ll need to succeed with clients.
7 UC Berkeley Extension Certificate Program in Marketing
A college-level certification program in marketing is the UC Berkeley Extension Certificate Program in Marketing. It offers to educate students everything they need to know about marketing and how to get started in the field. The $4,700 curriculum covers ten classes in total and is typically completed in two years. The following are some of the topics covered:
- Analytical Marketing
- Digital Marketing
- SEO
- Brand Management
- Paid Advertising
- Social Media
- Marketing Research
Three Core Courses make up the course’s curriculum (six-semester units). There are additional four-semester units of electives (typically two courses) for a total of ten classes. There are 150 hours of training total, with classes available both online and on campus. According to research on Upwork, after finishing this certification, 88 percent of graduates who were polled received a wage boost of 6% or more.
Conclusion
Every day, digital marketing evolves. Platforms and methods that were effective a few years ago are no longer effective.
It’s your responsibility as a digital marketer to keep ahead of the curve. That can be intimidating in a fast-paced industry like this.
This is why classes like this are so beneficial. You won’t have to quit your day job or take out a loan because they’re short and inexpensive. However, they are detailed enough that you should gain useful information from them.
