Learning how to do email marketing the right way is essential so that you can reach your target audience and keep their interest.
By the end of this guide you will know about the steps required to run a successful email marketing campaign so that you can get more attention, engagement, leads and sales.
What Is E-mail Marketing Campaign ?
An email marketing campaign is an email sent from a business to one or more customers or prospects. A successful email marketing campaign will help get recipients to action, engage with your business, and get you more leads and sales.
But before you can run a successful email marketing campaign, you’ll need to do some work, so you’re set for success when you finally send that first email. So check out the guides for running a successful email campaign:
1. Build a Targeted Email List
The most successful email marketing campaigns begin with an email list full of qualified leads who are interested in what you have to offer. The best way to build a targeted email list is to convert your website visitors into customers. But did you know that on average 78% of your website visitors will leave your site forever without signing up for your newsletter?
That’s why we recommend using exit-intent popups to convert leaving visitors into customers and customers.
2. Understand Email Types
It’s also important to understand the different types of email you can send. People group these in different ways.
3. Know Your Audience
If you have been doing email marketing for some time, you will know who your audience is. If you’re just starting out, you’ll need to make some educated guesses so that you can target your content. Do not worry; You’ll start collecting customer information as soon as you send your first campaign, so you’ll have real data to work with next time.
4. Build Great Opt-ins
It goes without saying that you need to drive people to your email list in order to run a successful campaign.
To do this, you need to create attractive optin forms that grab attention and encourage people to sign up. Experiment with different types of optin forms on different parts of your site.
5. Plan Emails and Followups
Once you know your goals, email type, and audience and have attracted people to your list with targeted optins, it’s time to plan your email marketing campaign. It will give you an overview of what to use when you start creating emails in stages.
6. Build Your Subject Line
A good starting point for any successful email marketing campaign is the subject line, which plays a vital role in getting people to open and click on your emails. Like the title of your blog post, an email subject line should get attention so people want to follow up.
7. Focus On Email Marketing Design
Email design matters in any successful email marketing campaign. If your emails look awful, that reflects badly on you, and can cause people to stop reading. With more people reading email than ever on mobile devices, it’s important to use a responsive email template so that your email automatically resizes whether people are reading it on a phone, tablet, or desktop.
Most good emails contain more text than images. There’s no denying that images make your email more appealing, but know that many people disable images. This means your emails still have to work, even if people can’t see them.
