Well, I am here to inform you that today is not the day to ignore Instagram! Although Instagram may be small, with fewer users than its parent company Facebook, the breakout star of the Instagram family is the one everyone wants to sit next to. Instagram provides a platform for telling visual stories through various ad formats, and many advertisers have found this channel to yield high RRIs in relation to their advertising.
What Is Instagram Advertising?
Instagram advertising is geared towards posting sponsored content on the Instagram platform to reach a larger and more targeted audience. Whereas there аre mаny reаsоns а business оr individuаl mаy deсide to аdvertise, mаybe оn instаgrаm, or twitter do yоu knоw you can grоw yоur brаnd оr website trаffiс with Instagram ads.
Since Instagram is such a visual platform, text ads are not a thing here. Rather, you need an image, set of images, or video (which can be joined by text) to reach your audience with Instagram ads.
Simple Steps to Start Advertising On Instagram
Learning about a new advertising platform can seem overwhelming at first. The good news here is that if you’re advertising on Facebook, there isn’t much to learn. In fact, Instagram ads can be configured right through the Facebook ads manager.
If you’re not advertising on Facebook, don’t worry. We’ll walk you through the process below, and there’s also an option to create some simple ads directly in the Instagram app. While configuring Instagram ads isn’t overly complicated, there are a few steps to know about it. Starting with…
1. Navigate to Facebook Manager
To navigate to Ads Manager within Facebook, assuming you are logged in to the appropriate Facebook account.
Note: There is no specific manager for Instagram; Instagram ads are managed through the Facebook ds UI.
2. Set Your Marketing Goal
Now for the fun part, choose your campaign goal. Fortunately, the goals are named in a self-explanatory way. Need more traffic? Select the traffic target.
One thing to note is that Instagram ads only work with the following goals:
brand awareness
Traffic (for clicks to your website or to your store арр)
Aрр installed
Engagement (Only for post engagement)
video views
Version (for conversion on your website or App)
3. Configure Your Target Audience
Now that you have selected your objective, you need to target the appropriate audience to get your ads in front of the right people. That’s the real beauty of Instagram ads because you’ll be using Facebook’s depth of demographic knowledge to reach the right position.
If you’ve done this for Facebook ads, you likely already have a lot of audiences built in, and you’re quite familiar with the process. If you are new to this process then here is a lack of options you can layer to get the exact target audience you want. (For example, if you want to target women ages 19 to 65 who are interested in yoga and health regimens in New York, you can do that!)
4. Choose Your Accommodation
Now that you’re targeting your ideal demographic, it’s time to choose your locations! This is important if your campaign is to show ads only on Instagram for the campaign. If you choose to ignore this step, Facebook will allow your ads to appear on both platforms.
This isn’t necessarily a negative, but if you have content that you created specifically for Instagram, you should select “Edit Details”.
5. Set Your Budget and Schedule
If you are familiar with how budgeting works through Facebook, AdWords and other digital advertising platforms, this step should not be overly daunting. If not, take a deep breath; While you may not know exactly your daily or lifetime budget when running your first Instagram ad campaign, it comes with trial and error as well as experience. And the good thing is that if you feel that your budget is not being allocated correctly, you have the control to stop your campaign or stop your campaign at any time.
6. Create Your Instagram Ads
Now it’s time to create your Instagram ad!
Maybe you already have some material in mind for the ad you’re going to promote after you step up. This part of the set-up may seem to vary depending on the objective of your campaign, but you will always have a few ad format options to choose from. So as in our next post, we will discuss the different ad formats available.
