Sterling Bank has introduced a fresh innovation aimed at transforming customer experience on its digital banking platform, OneBank. The financial institution recently launched a feature called AlwaysOn, promising up to N1 million monthly to selected customers — regardless of their account balance.
According to information obtained by Naturenex, this new feature, which officially went live on May 1, 2025, is part of Sterling Bank’s broader commitment to promoting financial freedom for Nigerians, especially during challenging economic times.
In a statement, the bank clarified that AlwaysOn is not open to the general public but operates as an exclusive, invitation-only service. To qualify, customers are required to maintain an active OneBank account over a certain period and meet a specified balance threshold.
The feature offers immediate access to advance funds, helping customers handle unexpected expenses or make urgent payments without the delays typically associated with traditional lending processes.
Sterling Bank’s Chief Executive Officer, Abubakar Suleiman, explained the vision behind AlwaysOn, describing it as “about freedom and dignity,” while reaffirming the bank’s dedication to standing by its customers when they need it most. He added that AlwaysOn represents more than just another product — it marks a shift in how the bank empowers its clients.
The introduction of this feature builds upon other recent initiatives by the bank, including the widely applauded decision to scrap online transfer fees in April 2025, a move that reportedly returned about N13 billion to customers by eliminating charges across its platforms.
In addition, Sterling Bank previously launched its Free Bus Ride initiative, providing free transportation for commuters after work hours in a bid to ease the country’s growing economic pressures.
These developments signal a steady, people-focused direction for Sterling Bank as it continues adopting progressive services, supported by SeaBaas — an indigenous core banking platform.
Punch reports that Obinna Ukachukwu, the bank’s Growth Executive for Retail and Consumer Banking, emphasized the importance of removing financial barriers, explaining that the elimination of fees allowed customers the freedom to seize opportunities without unnecessary delays.
