The digital content industry in Nigeria has witnessed significant growth, with creators earning substantial revenue across platforms like YouTube, TikTok, X (formerly Twitter), and Spotify. Reports indicate that Nigerian content creators have seen a surge in income between 2024 and 2025, reflecting the increasing demand for digital entertainment.
Spotify Royalties for Nigerian Artists Surpass ₦50 Billion
In 2024, Spotify revealed that Nigerian artists collectively earned over ₦50 billion in royalties, more than double the amount recorded the previous year. According to Spotify Africa’s Managing Director, Jocely Muhutu, this highlights the growing global appreciation for Nigerian music, with listeners streaming tracks from cities as far as Oslo and Tokyo.
Pastor Jerry Eze Leads as Nigeria’s Highest YouTube Earner
On YouTube, Pastor Jerry Eze, the founder of Streams of Joy International, remains the top Nigerian earner. His New Season Prophetic Prayers and Declaration (NSPPD) broadcasts have attracted massive global viewership, earning him over ₦7 billion between 2019 and 2025. His daily revenue from YouTube exceeds ₦7 million, with his highest single-day earnings reaching ₦21 million on July 16, 2023.
Mark Angel and Other YouTube Creators Cashing In
Another significant name on the list is Mark Angel, a popular comedian who has made a fortune through YouTube’s monetization program. Reports suggest that his earnings range between $300,000 and $500,000 annually, totaling about $4.2 million in revenue.
Similarly, rising YouTuber Christian Kedibe disclosed that he made ₦23 million in four years from the platform, with a substantial portion of this amount earned in 2025 alone.
Meta and X (Twitter) Monetization Boosts Creator Income
Beyond YouTube and Spotify, Nigerian content creators are also making money on X (Twitter) and Meta (Facebook & Instagram). In 2024, Meta introduced a monetization system that allows Nigerian creators to earn up to ₦150,000 per 10,000 views, significantly increasing their potential revenue.
Experts Weigh In on Content Monetization
Social media specialists believe that video content is more engaging than text-based posts, making it a preferred format for online audiences. They advise content creators to focus on storytelling and audience engagement to maximize their earnings across digital platforms.
