How To Start A Profitable Digital Marketing In Nigeria

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Whether you are looking forward to starting a career in digital marketing In Nigeria or you are looking forward to starting a digital marketing agency in Nigeria, you are at the right place.

A digital marketing entry-level wage in Nigeria, based on my own experience as a digital marketer, is ₦150,000. Depending on the company that hires you, you can make anywhere from ₦250,000 to ₦350,000 as you develop in your career. Digital marketing firms, on the other hand, might earn up to 1 million Naira every month.

Yes, Digital Marketing firms can earn up to ₦1,000,000 per month by assisting clients with their online activity. This is due to the fact that they blend several digital activities.

Get Familiar With How SEO Work

If you are unfamiliar with how search engines (especially Google and Bing) function, you may not succeed as an independent digital marketer in Nigeria. This has been thoroughly discussed here.

No organization in Nigeria that wants to grow its online presence will entrust its online marketing efforts to a digital marketer who is unfamiliar with the search landscape.

Learn International and Local SEO

Money Making Avenues For The Agencies In Nigeria

Here we will talk about the various avenues by which digital marketing agencies in Nigeria can make money.

Technical SEO

Technical SEO is a valuable revenue stream for a digital marketing agency. Technical SEO encompasses all aspects of SEO as well as other minor details that inexperienced digital marketers are likely to overlook, such as Whitehat link building, proper keyword research, on-page SEO, off-page SEO, search intent, E.A.T setup, link revamp, redirects, keyword density, internal linking, image alt text, text length, title tags, assessing content gaps, and headers, among other things.

Digital Marketing Strategy

The majority of Nigerian organizations want to be found online but are unsure how to achieve so. You can always smile to the bank if you assist these firms build a winning digital marketing plan.

Content Writing

People type terms into the search field every day in the hopes of receiving answers from the search engine. You may be the man that assists Nigerian organizations in being prepared to respond when these searches are conducted. You can expect to get well compensated if you assist firms in developing high-quality written material for the purpose of being found online. You may also want to learn how to make money writing a powerful content online.

Google My Business Optimization

Many SEO firms are failing to do so. Most businesses in Nigeria want to be found online through their GMB pages, thus assisting them in optimizing their GMB pages is a great way for a digital marketing agency in Nigeria to make money.

The Cost of Starting and Making Money in Digital Marketing

According to my personal experience starting a digital marketing agency in Nigeria, a small-scale digital marketing agency business in Nigeria will cost around N700,000. Payment for a workspace/virtual office, two content developers, a social media manager, and a PPC/SEO professional are all included.

In Nigeria, digital marketing businesses make money by using a straightforward pricing plan. Amount spent on marketing as a percentage of total budget: Simply said, you charge your clients a percentage of what they have set aside for marketing (based on an agreement). This arrangement allows me to increase my income as my clients’ businesses expand.

Steps to Become Digital Marketing Expert in Nigeria

1. Learn from top digital marketer

Today’s digital marketers recognize that the field is evolving at such a rapid pace that disclosing industry secrets does not create rivalry or detract from revenue. Many digital marketers will not only tell you what they accomplished, but they will also demonstrate you how they achieved it through case studies.

2. Adopt the system of Networking

Knowledge and information on digital marketing are widely available online, and conferences sponsored by Google and networking firms such as Oriflame, GNLD, Longrich, AIM Global, and others may provide you with a wealth of information.

You can listen to global industry experts, get guidance from best-in-class digital marketing professionals, and get a sense of the direction the digital marketing business is moving in at these conferences or networking events.

They’re usually jam-packed with exciting events, workshops, and classes aimed at helping you improve your abilities and gain a better understanding of why you do what you do.

3. Become online worm

Digital marketers must interact with audiences in the same manner that programs, apps, and social media platforms are constantly evolving. The world of digital marketing is ever-changing, and it takes adaptable digital marketers to keep up. From keeping up with popular online acronyms to understanding how artificial intelligence is impacting how people use technology, the world of digital marketing is ever-changing, and it takes adaptable digital marketers to keep up.

Make sure you’re an online worm if you want to be a top-tier digital marketer. Staying up to speed with industry issues, valuable content, and other updates from across the world is what the term “online worm” refers to.

4. Find an Internship

An internship might help you gain experience and expand your portfolio if you are just starting out. Being in the company of other industry specialists will expose you to many areas of digital marketing and help you decide which is your preferred method.

Many people choose internships because they want to be exposed to a professional atmosphere that will help them advance their skills. An internship might be difficult, but if you’re surrounded by the correct group of seasoned marketers, you can learn from both their mistakes and accomplishments over time.

5. Take Training

There is no doubt that education is a great asset to any digital marketing job; nevertheless, learning should not end when school is finished. Investing in training throughout your digital marketing career can help you develop a diverse, in-demand skill set as a professional digital marketer.

By taking advantage of various training sessions, a job in digital marketing allows you to pursue your interests. Don’t be scared to invest in your profession by taking a digital skills training course, which are available both online and offline.


The abilities you’ll need may appear to be extensive, but mastering digital marketing is a marathon, not a sprint. Prioritize what’s most important to you first, and then begin gaining expertise in each area by utilizing some of the tools listed above.

Make a list of objectives and get started on achieving them. The only way to improve as a digital marketer is to get started right now.


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